So you want to see your name in lights. Media coverage is one of the best and least expensive ways to let the world know about you and your company (or rock band, for that matter). The trouble with media coverage is that you can’t buy it or send a regular email to get it. With a couple of simple tools, you can create a press kit that viagra shop usa will help you attract the attention of local media outlets.
This is the first part of a three part series. Let’s get started!
The first part of your press kit is your media list. The media list is a collection of names and email addresses for local reporters and journalists. Pick reporters and journalists who are likely to cover you and your business. The best way to get ignored is to send a press release about a new product to a reporter who covers music and arts (don’t be this person). If you don’t have a good media list even the world's best press release will fall flat. This is the leg work that will make your media campaign successful.
Here are five easy ways to make a targeted media list:
1) Define your audience. Who are you trying to reach? Who are your customers?
2) Identify the publications that your audience reads.
3) Look at each of these publications and get to know the type of content they publish.
4) Find the journalist who has previously covered topics similar to yours.
5) Find that journalist’s contact information and add it to your media contact list.
Follow these five easy steps to find a handful of reporters and you will be well on your way to a successful media campaign!
Part 3: Create Your Winning Press Kit
About the Author:
Steve Anderson is an entrepreneur who lives in Milwaukee, Wisconsin. Currently he is the COO of LessonLogs and the Founder of Laylines Consulting. He has helped numerous companies obtain seed stage funding and is a previous winner of Startup Weekend Madison. In addition, Steve has a Masters Degree from the Wisconsin School of Business. Find him on Twitter: @LaylinesSteve.