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After dissolving the company three years ago, nightlife mobile app Nightstir recently relaunched at Milwaukee and Chicago area universities. The app, available currently only in the App Store with an Android version in the works, claims to take the guesswork out of the pivotal question facing most 20-somethings come the weekend: “who’s doing what, tonight?”
At it’s core, Nightstir wants to solve the logistical problems of nightlife planning between close friends and new acquaintances. This platform offers a unique way to express your nightlife intentions and plans. The app tells you when and where your friends are “pregaming,” “going out,” or “nightcapping” (going to a party after bar close) — all in real-time. If a user doesn’t want to be bothered because they’re staying in for the night, they can indicate that using the app, too.
The startup aims to give students a taste of the time when social platforms like pre-public Facebook and AIM were primarily used to exchange plans and availability for the night (without being judged by the prying eyes of parents, coworkers, and prospective employers) — as opposed to the more political, media-centric Facebook of today.
“When I was in college in 2009, we utilized a combination of the then college-dominated Facebook, with AIM to figure out who, what, when and where it was going down that night,” says LeMarc Johnson, Nightstir cofounder. “Those days are long gone, but the need for a discreet, social, nightlife logistics platform is still alive and well. That’s what we’ve built. It’s like an AIM Buddy List for your nightlife. Nobody likes group texts”
Back in July 2013, Startup Milwaukee featured Johnson as Startup Milwaukeean of the Week. He and his team graduated from Vetransfer’s inaugural business accelerator program with a $20,000 seed investment.
“To put it bluntly, we failed. But we failed forward. It was my first venture and due to a couple of bad decisions, we ran out of funds when it came time to execute our user acquisition strategy. I was a novice entrepreneur, making novice business decisions,” says Johnson. “But it didn’t fail because there was no need for it — it failed because of poor execution. This time, we know exactly what needs to happen. We’re going to be the world’s first major nightlife logistics app.”
This time around, they’re currently bootstrapping while they continue to grow their user base in Milwaukee and Chicago. There are significant changes to the core team behind the venture, which is still lead by CEO Johnson.
You can follow Nightstir at @nightstirapp.